Regardless of the type of business you own, or services you offer, one thing is for certain- a solid marketing strategy is key to running a successful business. Here are three golden rules that can help your marketing strategy create a stronger brand and help attract more customers to your business:
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Continued Education
by Lance Walker Continued education and improvement is part of the culture at RPM and we encourage all those we come in contact with to be continually improving. One of the keys to being competitive in the business world is staying informed and continually learning new things. I was recently made aware of MITOPENCOURSEWARE (OCW), [...]
Define Your Life
Victor E. Frankl was an Austrian psychiatrist in the mid-1900s. He was also Jewish and a Holocaust survivor. Between 1942 and 1945, Frankl was in a concentration camp in what is now the Czech Republic. It was because of this experience that he later wrote that this is “the last of the human freedoms—to choose [...]
RPM Promotional Video #1
Feel free to watch an entertaining promotional video that uses a simple analogy of a lemonade stand to explain what RPM does for its clients.
My Experience with RPM
While RPM is experiencing major growth in many areas, it’s blog has been put on hold for almost the last year. With approval from some that are higher on the totem pole, I intend to take off running with this blog to experience the ups and downs of blog management in online marketing, and learn [...]
“My 911″ App
We have been lucky to be working with such a variety of great companies. One of the companies that we are working with is especially innovative in the development of a new cell phone application. My 911 is a potentially lifesaving application. This application can be used in the United States and also internationally. It [...]
Excellence Meets Consistency
Have you ever wondered how Michelangelo sculpted David without messing up? Or how Mozart wrote all he did? Or how Michael Jordan came through in the big games more than anyone else? These individuals had more than just talent, and it wasn’t just that they practiced obsessively, either. In other words, it wasn’t excellence alone [...]
Strength and Potential
Next time you go to the circus, get ready for a profound object lesson from the elephants. The elephant, one of the strongest creatures on the planet, is often kept from running off by leashing him to a post with a simple rope. Physically, the rope is not nearly strong enough to hold the elephant [...]
Tightening the Learning Curve
As advances in technology accelerate and pull everything along with it, keeping up with innovation often feels overwhelming, and catching up if you fall behind seems impossible. We wonder how others manage to stretch their growth curve higher while we keep struggling at an almost flat growth rate. What are we lacking? The fact is, [...]
The Fun Theory
Everybody uses lists. Our brains like them—they lay out what we need to take care of. This can get intimidating sometimes, and if you want to see what I mean, list all the things that you’d like to do during the day but usually can’t get yourself to do. There are, of course, only so [...]